=”https://www.coca-colacompany.com/” target=”_blank” rel=”noopener”>Coca-Cola Trademark brands have unveiled a 13.2-oz. bottle made from 100% recycled PET (rPET) plastic in September in California, Florida, and select states in the Northeast, with other sparkling beverage brands to follow.
This bottle offers a convenient, sippable portion size. In the past consumers have been mentioning that they want an option like this because it’s just the right amount for the ‘snacking’ occasion. They believe that this innovation delivers the double benefit of convenience and sustainability.
Major highlights of the brands move towards Sustainability:
Coca-Cola trademark brands will roll out 20-oz. bottles made with 100% rPET in California, New York and Texas starting September 2021.
DASANI will launch 20-oz. 100% rPET bottles in New York, California and Texas in March 2022.
Sprite will launch a 13.2-oz 100% rPET clear bottle in the Northeast, California and starting September 2021. All Sprite packaging will transition to clear packaging, which is easier to be recycled and remade into new bottles, by the end of 2022.
Combined, these innovations represent a 20% reduction in the company’s use of new plastic across its North American portfolio compared to 2018. They will collectively reduce 10,000 metric tons of greenhouse gas emissions annually in the United States which is the equivalent of taking 2,120 cars off the road for one year.
The Coca-Cola Company now offers 100% rPET bottles in more than 25 markets, bringing it closer to its World Without Waste goal of making bottles with 50% recycled content by 2030. In 2018, the sustainable packaging platform aimed at collecting and recycling the equivalent of a bottle or can for every one the company sells globally by 2030, and to make 100% of its packaging recyclable by 2025. So far more than 94% of the company’s North American packaging is currently recyclable.
To build awareness and encourage action, all 100% rPET package labels will include “Recycle Me Again” messaging. They have also introduced four different areas on the packaging which will educate people about recycling. A primary goal of the “Endlessly Refreshing” campaign will include outdoor, radio, in-store, and social/digital communications, plus touch-free experiential activations to boost recycling rates so rPET bottles can be used again and again to create raw material for new bottles, supporting closed-loop recycling systems and a circular economy.
“Challenges around plastic packaging waste and recycling continue to be top of mind for our consumers, customers and our system, and introducing 100% recycled PET bottles is a big proof point of how recycling can help create a circular economy,” said Alpa Sutaria, Vice President and General Manager, Sustainability, North America Operating Unit.
“Our packaging is our biggest, most visible billboard,” Sutaria said. “We’re using the power of our brands, leading with Coca-Cola, to educate, inspire and advance our sustainability priorities.”
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